How to develop a ‘behavior-driven’ movie in Walmart’s new film development facility
As the production of films and TV shows like “The Killing” and “Downton Abbey” continues to grow, the company is moving to build a “behavior-based” facility for the creation of new content, as well as for the use of its own films and television shows.
In an announcement Wednesday, the Wal-Mart Foundation said the $10 million project will “develop, produce, and distribute” a film that “reflects the values and priorities of the company” and will “include a variety of different perspectives, including those that are aligned with our values and goals.”
The program will include a full-time video production team and a team of writers and directors who will work closely with the project’s producers.
The project will be directed by David Zaslav, who also directed “Black Swan” and the recently released “The Big Short.”
Walmart said it will partner with a “leading creative agency” to “develop a story, a creative vision, and a script that reflects the values, priorities, and vision of the WalMart family,” and it will also partner with local nonprofit groups to “ensure a film is culturally relevant and a meaningful work of art.”
Wal-Mart said the program will also focus on the “deliberate, creative, and collaborative process that leads to a film” and it hopes to have it ready for theatrical release by the end of 2019.